193 Creative Marketing Ideas

193 Creative Marketing Ideas
Unique, original, low-cost marketing tips to grow your
small business, retail store, or freelance business!
Copyright © 2002, Sam Decker

Chapter 1
Advertising
1. Advertising media options for national advertiser:
· Bulk e-mail advertisement lists
· Card packs
· Catalog advertising
· Co-op direct mail
· Inside other people’s products
· Coupon books
· Direct mail
· Inside Stores
· Internet & online advertising
· Local and regional publications
· National association publications
· National business newspapers
· National magazines and newspapers
· Newsletters
· Outdoor advertising (buses, benches, taxis, billboards, airport terminal, shopping
mall display, telephone booths, train stations, subways, etc.)
· Package inserts
· Television and radio
· Trade journals
· Trade shows
· Web pages
2. Advertising media options for local or regional advertiser:
· Advertiser sponsored maps of the city
· Chamber of Commerce publications
· Co-op advertising
· Direct mail
· Coupon books
· Internet & online advertising
· Local magazines
· Local trade associations publications
· Local trade shows
· Local Web pages
· Midair media (Plane banner, blimp, sky writing)
· Newspapers
· Outdoor advertising (buses, benches, taxis, billboards, subways, etc.)
· Television and radio stations
· Visitor/tourist guides in motels
· Yellow pages
3. Find bargains in advertising with radio stations’ "Run of Station" and
newspapers’ "Run of Paper."
This means that the station or paper runs your ad whenever they have open space or
time. On radio, that might mean very early in the morning or late at night. For
newspapers, it might mean you don’t get to choose when your ad runs or the placement.
When the publication is at deadline, rather than filling an empty space with filler copy,
they can place your ad there for a bargain price.
Also, look for identical ads appearing twice in a publication. Sometimes a magazine or
newspaper will run an ad in a second spot for free if there’s an empty space at press
time. Talk to the ad manager and offer to pay 50% of the published rate when one of
those empty spaces comes up in the future. Send them your ad and a check so they are
ready to run your ad when they’re at deadline. (For a free brochure on buying remnant
ad space, call 800-225-3457)


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